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Peter Martin

Peter Martin

Peter “webdoc” Martin is a technology correspondent and digital marketing expert.  He is well-known for his innovative services for the automotive industry and his contributions to the email marketing field.  Peter is also the president of Cactus Sky Digital, a company that helps businesses acquire, manage and retain customers online.

Peter is an acclaimed speaker and automotive industry expert specializing in digital marketing trends, mobile-enabled emails, conquest email marketing, integrating technology and selling to women.  He has been featured at numerous industry events before including NADA and previous Digital Dealer, AutoCon and RVDA events.  He has also been a speaker at C12 Christian Business Group conferences and to alumni groups from Ohio State University.  He is a contributing author to AutoSuccess Magazine and other trade publications. He is also a member of the National Speakers Association. To book Peter for your next speaking event click here.

In his free time, Peter enjoys spending time with his wife Angie and son Dylan. His interests include car restoration, outdoor activities, target shooting and of course trying out the latest gadgets.

Warren Goff

Warren Goff
Database Architect

Warren provides targeted data products and services to help marketers promote their product or service in the most effective manner. This includes postal, phone and email lists, as well as appending additional data to existing lists, or building lists based on customer files to increase a marketers reach.

Warren manages hundreds of direct response mailing lists, covering everything from healthcare to automotive services. He has an Interactive department that handles online promotions.  For direct marketers, we can offer CPA, CPL or CPM programs to suit your needs, and earn your business through performance marketing. His specialties include automotive, healthcare, B2B, business opportunity and financial data.

Jim Rafferty
Operations Manager
Jim brings more than two decades of marketing and advertising experience to the Cactus Sky team, and works with our clients and staff overseeing the production and delivery of effective and timely email campaigns.
When not at Cactus Sky, Jim spends his time as a husband, empty-nest father of two, vocal soloist, part-time radio announcer and voice-over artist. He also enjoys an extremely low cost per stroke on the golf course.

Caitlin Nichols
Account Manager

Caitlin Nichols is an alumna of UMBC who joined our company in 2016. She contributes to the Testimonial Builder Team as an Account Manager, Marketing Campaign Coordinator, and Copywriter/Editor.

When away from her desk, Caitlin spends most of her time frolicking with her rambunctious son, taking and uploading photographs to her various digital photography pages, watching reruns of Impractical Jokers, and fantasizing about pizza.


Alphonse Tan
Lead Web Developer

Alphonse, together with the team, works in the back office  by:
• Working with and Maintaining Client WordPress websites
• Creating WordPress Plugins for use on Cactus Sky web properties
• Creating, Developing and Maintaining Cactus Sky web properties
• Developing Landing and Coupon pages backend programming
• Installation and setup of WordPress Websites

Alphonse works with open source technologies and has been doing so for the past 9 years, creating and developing using PHP, MySQL and WordPress.  Alphonse is an alumnus of De La Salle University in Manila with a Bachelor of Science degree in Marketing Management.


Parrish Moss
Web Developer

Parrish is a recent graduate of University of Baltimore and has been the Web Developer for our company since May 2017. His duties include: HTML Email Development, Web Design, and Graphic Design.

In his free time, Parrish enjoys spending time with friends during sporting events, creating art (portrait illustrations), watching Shameless, and Exercising.

Board of Advisors


Greg Gifford
Member of Board of Advisors

Peter Martin’s decision to invite Greg to join the BOA for Testimonial Builder is best explained with his following comment. “Greg is undoubtedly the number one SEO guy in the auto industry and probably one of the best in any field. Having him on our board and involved in helping us continually improve our product is a huge win for the company and more importantly our clients who will ultimately benefit from his expertise.”

About Greg Gifford:

Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He’s got over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings.

Greg also spends his time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Greg accepted the invitation to join the BOA of TB based on his following observations. “Video has a huge impact on SEO and when I saw how easy Testimonial Builder made it to create and publish content I knew it was a winner and I wanted to be a part of it.”

Greg has a very comprehensive background and reputation in the digital world. He provided the following examples of relevant experience to evidence his ability to contribute to the BOA:

  • I was the mascot for SMU in the early 90s
  • I’ve been in the automotive industry since 2007 (started as the Flash designer for AutoRevo)
  • I had my own website design company from 2003-2007
  • I’ve been doing SEO since 2007
  • I’ve been speaking at conferences since 2012
  • I speak internationally at digital marketing conferences

This year, I did Brighton SEO (UK’s biggest search marketing conference) twice, and am doing SearchCamp in December (also in the UK)

Next year, I’ll be doing Brighton SEO again (twice), I’m scheduled to keynote SMX Munich in the spring (Europe’s biggest search marketing conference), and I’m speaking at a conference in Dublin next November.

Greg enjoys an enviable family life in Allen TX with his wife, 3 kids, 4 dogs, 3 cats, and a parrot


Philip Zelinger
Partner, Member of Board of Advisors

Philip Zelinger contributes a wealth of knowledge and retail automotive experience to the Board of Advisors for Testimonial Builder. He actively consults with Peter Martin in day to day operations with a special focus on marketing and long term business strategies.

Philip is a self-described “Car Guy” whose career transitioned from automotive retail as a General Manager and Dealer Principal to advertising, marketing and public relations. He developed an internet based operating system for full service automotive advertising agencies – Ad Agency Online, L.L.C. – in December of 2001.

Philip currently invests in start-up technology based offerings that represent next generation solutions for everyday business problems. He also has a history as a consultant for a commercial real estate firm with a specialized division focused on the auto industry. Philip is recognized as a “teacher” or “dealer coach” who prides himself in learning new things for his vendor partners to add to their list of “best practices.” To that end, he hosts a FREE auto industry resource portal – AdAgencyOnline.Net – to platform cutting edge technologies, internet applications and integrated Social Media/Marketing processes for a variety of business partners. As the author of two books on the automotive industry, (including a career guide entitled ‘How To Sell A Car”), and a current blog talk radio show host in a show titled – “The Mentor” – he has earned a reputation as an expert on the automotive and advertising industries willing to share his success – and admit his failures – to insure that all of his partners grow in the process.

Philip Zelinger resides on his farm – Breezy Day Arabians – in Ocala, Florida with his wife of almost 40 years, his dog breezy, five cats and a large variety of local wildlife.

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