Harness The Power of Reviews (#videoreviews)
The car buying process has changed forever and even automotive giant AutoTrader is telling consumers that the most important thing to do when buying a new car is to read reviews. They go on to say, “you should also talk to friends and family to find out their views on various cars.”
Technology continues to change the car-buying process because consumers can now check your dealership’s online reviews from the palm of their hand, in real-time. As soon as a customer posts an online review, it is accessible to other potential customers and there is almost nothing a dealership can do to remove it. Consumer-generated content affects every aspect of the car buying process.
The system also allows you to generate massive online exposure because it will send an email to the customer with their video testimonial that they can share. Imagine the impact of someone sharing a video of them taking delivery of their new car with all their friends on Facebook. Not only are you reaching local consumers, but you are getting a free referral at the same time.
Don’t take my word for it, read about what happened to our beta test dealer, this text message says it all.